Automotive Auctions,
Done Properly.

Submit Your Car

Our Process

Thorough, effective, Comprehensive

Representing a car at auction can be a daunting process. Between photo requirements and commenters alone, it can be challenging, especially if you want to maximize your result. Luckily, KennanR’s auction services make it easy by offering end-to-end representation honed by years of overseeing thousands of auctions.

Prepare

Ensuring a car is cleaned and appropriately serviced sets the baseline for a great auction result. Transparency is key, and learning the car through the preparation process ensures we know the car as well as you do.

Collect Quality Media

Every KennanR auction has at least 250 photos to present a car thoroughly and provide the visual information necessary for bidders to make a financial decision to place a bid. There’s a direct correlation between quality representation and result, and this step is critical.

Engage

Auctions are not passive. We take steps to proactively answer questions, arrange inspections, and engage positively with the bidding audience.

Finalize

Once concluded, we’ll handle the post-sale logistics, such as organizing transfer of funds, providing Bill of Sale, facilitating delivery, and more. You hand us the keys at the start, we hand you a check at the end — simple.

The KennanR Difference

Across our experience overseeing thousands of auctions, we’ve carefully collated the best practices to maximize results — they speak for themselves.

Amateur Auction: 2006 Mercedes-Benz SL65 AMG

  • 63,000 miles

  • Accident-free Carfax report

  • 192 unprofessional photos, no videos

  • 7,484 auction views

  • $30,000 amateur result

KennanR auction: 2007 Mercedes-Benz SL65 AMG

  • 74,700 miles

  • Accident-free Carfax report

  • 401 professional photos, 11 videos

  • 53,988 auction views

  • $60,000 KennanR result

Amateur Auction: 2018 Lamborghini Huracan Performante

  • 16,000 miles

  • Accident-free Carfax report

  • 167 unprofessional photos, amateur videos

  • 8,131 auction views

  • $294,000 amateur result

KennanR Auction: 2018 Lamborghini Huracan Performante

  • 10,600 miles

  • Accident-free Carfax report

  • 242 professional photos, professional video

  • 21,934 auction views

  • $368,000 KennanR result

The Importance of Great Photos

Great photos share visual information and signal great care. Make your car look its best with our team of the industry’s best automotive photographers.

A Giallo Triplo Strada Ferrari California T 70th Anniversary parked on a rooftop with a scenic view of hills and buildings in the background.
Close-up of an E39-generation BMW M5 engine with a black plastic cover displaying the BMW logo and M series badge, various engine components and hoses visible.

The Power of Content

Content drives engagement, engagement drives results. Having quality content made on your car with our audience connects already great cars with great homes.

A young man with glasses, a beard, and short brown hair smiling, crossing his arms, wearing a black T-shirt and a Rolex Oyster Date, standing in front of a dark background.

Meet the Founder

“This is my best auction advice: be the person you’d want to buy a car from. Be honest, transparent, and thorough. After 14+ years in the car industry and having been a founding member of a major auction platform, it’s time to share all I’ve learned about how to auction cars properly. For both buyers and sellers, my mission for this company remains the same as it has for my whole professional life: help great cars find great homes.”

— Kennan Rolsen, Founder

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